By Leslie Schmidt
In today's tangled web of website content, there are a ton of SEO tips, tricks and gurus floating around that promise high rankings in Google and other search engines. While many focus on helpful advice surrounding link-building and analytics, most don't, so we're here to clear things up. One common behavior that needs to be broken is keyword stacking, piling, stuffing or just plain overloading where a company piles on as many keywords as possible to drive SEO. Instead, we recommend following these four tips:
Don't assume which keywords are popular:
- Many companies are familiar with popular keywords used in search engines, but with today's variety of available tools, like Google’s AdWords Keyword Popularity Tool and Google Insights for Search Tool, there’s no need to assume. These tools were specifically created to compare the relative popularity of keywords and allow a company to easily find relevant keyword recommendations to employ on their website, so take advantage of them.
Use terms that matter to your customers:
- Google can provide the keywords with the highest ranked popularity for searching; however, it’s best to use the tenses and vocabulary your company’s specific customers will use. If there is a difference between a company’s messaging and the consumer search language, the company should strive to balance their main message with what will drive results. Remember: The customer’s always right!
Shorter is not always better:
- Although simple one-word SEO terms are ideal to most companies, the competition within major search engines for a spot on the first, or even second, page of search results for a one-word keyword is often unrealistic. Instead, try to target two or three word phrases that fit in with your message.
Know your limit:
- There IS such thing as too much of a good thing. In this case, too many keywords can have the opposite effect companies want for their website and an overload of key terms and phrases within your content usually does not read well. This is referred to as “keyword stuffing”, so don’t fall victim. Limit your keywords.
By following these four tips surrounding keywords for SEO, your website will not only rank higher in searches, but will also attract your company’s target audience and leave quality content for your site in its tracks!