By Mike Tomlinson
Last Wednesday I had the privilege of attending IDG’s first 2012 summer meet-up, held at the Thirsty Bear Restaurant and Brewery in San Francisco. The event was packed with journalists from TechHive, PCWorld, Macworld, who gathered to talk new technology and to network with other people with tech-related careers around the Bay Area.
While washing down fancy hors d'oeuvres with the finest IPA Thirsty Bear had to offer, I chatted with several prominent figures including PCWorld Senior Editor Loyd Case about the Microsoft Surface tablet and how Windows 8 may (or may not) change tablet operating systems as we know it.
I also had the opportunity to talk with PCWorld Senior Editor Mark Sullivan, who (among other topics discussed) offered some great timeless pitching advice to tech PR professionals—keep it short, simple, and direct, respecting the time of those you’re pitching and understanding that post-pitch silence doesn’t mean ‘never’, it just means ‘not right now.’ Overall, it was a very insightful and well-attended event and I hope to see some of you at the next IDG meet-up later this summer!