By Dale Legaspi
A few days ago, we shared with you Engage PR’s thoughts and opinions on the media trends for 2011. Recently, I had the chance to attend PRSA Silicon Valley’s annual “Media Predicts” event at the Computer History Museum in Mountain View to find out what the media thought the technology trends would be in the upcoming year. The chapter assembles a panel of superstar tech journalists and picks their brains about technology trends for 2011.
Moderated by CNBC’s Jon Fortt, this year’s panel was not lacking for journalists with opinions, but with the exception of one mini feud between Newsweek and one of the Forbes guys, it stayed fairly amicable (unless Dell is a client of yours, in which case you were thrown under the bus).
Here’s each writer’s big prediction for 2011:
Eric Savitz (Forbes): The number of mobile phone platforms will decrease considerably. Android and iOS will be the only major platforms left. All others will be bit players.
Rachael King (BusinessWeek): Tech is on the upswing. Economists are not sold on the great US recovery, but technology (which generally leads the charge), is set to do its thing in 2011.
Quentin Hardy (Forbes): Chinese companies are going to start buying American companies. They’ve done a good job of looking ahead and growing steadily, and this is the year that they start to make acquisitions.
Chris O’Brien (San Jose Mercury News): There will be no major IPOs this year. It’s become a game of acquisitions, and that has become the exit strategy of choice. The traditional venture model is on its way out.
Bianca Bosker (Huffington Post): Technology will continue down the path of becoming increasingly personalized.
Ben Parr (Mashable): In the emerging feud between Facebook and Google, Facebook wins. It will become apparent this upcoming year that Google’s attempt to break into social media was a failure, and Facebook will be there to capitalize on Google’s shortcomings .
Daniel Lyons (Newsweek): This will be the year that people learn just how scary Facebook is, and Twitter will finally figure out how to turn their giant user base into revenue.
If you ever have a chance to get to this event, I highly recommend it. It gives you unparalleled access to some of the top minds covering the field, as after the panel, a number of the journalists were gracious enough to stick around to chat. PRSA Silicon Valley puts on a great event, and I look forward to being there next year.