By Ashley Paula
Social Media is a popular tool in the PR world and we’re constantly looking for new ways to help us improve our clients’ social media strategies. As many of you know, a day in the life of a PR professional is never predictable and we are always ecstatic when we find a new tool that helps us to be more efficient and organized.
Take for example one tool that we’ve been using to help manage our clients’ twitter campaigns – CoTweet. With CoTweet, each person has an individual account and is able to access a sharedTwitter account without kicking out other logged-in members. This tool has helped us assist our clients in being consistently present on Twitter and is a great way to keep all the tweets organized in one place. Not only does CoTweet allow multiple individuals to manage one Twitter account; but also, it helps you manage multiple Twitter accounts, schedule tweets for a later date/time and assign tweets to other CoTweet members.
Back in March, I blogged about Hootsuite, a social media aggregator that allows you to manage all of your social networks in one place. At the time, I did not realize that this new tool would directly compete with CoTweet. Since March, Hootsuite has increased its capabilities and now has more features than CoTweet for managing Twitter accounts. This is in addition to other capabilities which includes aggregation tools for multiple social media outlets such as Facebook, MySpace, LinkedIn, Foursquare, Wordpress and PingFm. Not only does this great new tool have more features than CoTweet, but its user interface is appealing and extremely easy to use. It’s also a great way to have presence on any or all of your social media accounts without having to physically be on you phone or at your computer.
Hootsuite has come a long way since March 2010 and definitely is more powerful when compared with CoTweet. For any company with a social media campaign, Hootsuite will help keep your organization present and top of mind with your key influencers.
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