By Whitney Sunseri
BusinessWire recently hosted a panel discussion on how companies can best combine SEO and video in their marketing, PR and social media programs in new and innovative ways in order to engage and convert leads. Moderated by Joel Tesch, the panel members included:
- Linda Crowe, Marketing Consultant, Former Group Manager, Media & Production, Sun Microsystems
- Dos Dosanjh, WW Customer Solutions Manager, Marketing, Cisco Digital Media Creative Services, Cisco
- Jay Durgan, Head of Business Development, MEDIAmobz
- Cliff Pollan, Co-Founder & CEO, VisibleGains
- Mark Rotblat, VP, Business Development, Tube Mogul
The panelists began by asking a series of questions: how many of us had ever filmed a video, how many of us had ever edited a video, if we had ever created a YouTube Channel, used a video in a blog post, and how many of us link to our videos in press releases or other media or marketing materials. Since most of the people in the room were PR professionals, many raised their hands for a majority of the questions – and I think the panelists were a bit surprised.
The majority of the discussion to follow focused on providing specific examples of how each of their companies have integrated video into their marketing, public relations and social media programs and the "before and after" results of those efforts. They also provided some “tips and tricks” on creating engaging video for those audience members that were just beginning to leverage video in their PR and marketing programs.
For me, attending this event only reinforced the influence and impact that video has on today’s market and it was nice to see that Engage PR was ahead of the curve as far as utilizing this form of digital media to complement traditional PR efforts and in our own EPR marketing.
To see how Engage PR has helped our clients integrate video to help support their messaging, check out our newsletter. You can also visit the Engage PR YouTube channel to see more of our videos.
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