By Neila Matheny
Every day in PR is different. The one consistent element in the public relations industry is that it is always changing. In the past, PR pros stuffed hard-copy press kits for big industry tradeshows and sent press releases to contact lists via fax machine. Now, everything is done online, sent via USB devices and even trade show press offices are virtual.
Here at Engage PR, we were recently discussing what new tools PR pros need to have in their toolbox as social media and online videos continue to become a large part of the PR landscape. We found that a lot of the skills that we all use on a daily basis were not the skills we learned about in college courses or in our first PR positions. This video highlights many of the unique attributes the Engage PR team brings to our clients’ public relations programs, as well as some of the unique qualities about the Engage PR team and our working environment.
What skills do you think PR professionals need to perfect today? Please leave a comment below and share your thoughts. And to see more about Engage PR and our clients, please visit our YouTube channel.
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