By Whitney Sunseri
In true Valentine's Day fashion, Light Reading has found a way to help Mobile World Congress attendees capitalize on the holiday despite being away from their loved ones during the event. Their innovative idea– a “meet the editors” speed-dating reception and post-date cocktail hour. The concept that they’ve come up with revolves around the idea of traditional speed dating but entails three minutes of dedicated one-on-one time with two or three of the publication’s analysts or reporters as opposed to a potential love interest.
As much as I think that this event offers a unique opportunity for companies to get in front of the reporters and/or analysts that they may not have been able to get an in-person meeting with during the show, I also think it is just as beneficial to the publication. They will get the no-bull, three minute rundown of what the participating companies are doing in the span of a few hours, making it easier for reporters to filter out the news they want to cover from the event. All in all, as cheesy as speed dating may be for the pursuit of a significant other, I think that the folks at Light Readingmay have struck gold with this innovative idea for meeting with people at trade shows.
Want to know how their meet-and-greet concept actually pans out? Stay tuned.
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