By Neila Matheny
Looking back on 2009, it sure was an interesting year. With the economy on the rebound, it seems like everyone is looking forward to 2010.
We have talked to some of our favorite editors and analysts to get their opinions on what is coming next in technology. We also heard a lively discussion from some of the tech industry’s experts about what the new year holds for Silicon Valley.
But, what is coming next for PR in 2010? We expect 2010 to continue many of the trends that started in 2009. Here are a few trends and predictions for 2010:
Social Media– While social media is now a key element of every company’s PR program, we expect to 2010 to be a year to focus on the measurement of these programs. Outside of the quantitative measurements of number of Twitter followers or views of a YouTube video, PR will look more at measuring the qualitative impact of social media campaigns this year.
Video – Another ingredient of most company’s marketing efforts is video creation. Many of our clients already use video for product demos, customer testimonials, and online biographies. As videos continue to proliferate through PR campaigns, PR professionals themselves will continue to develop their filming and editing skills in 2010 to better assist clients, as well as their own agencies, in producing video.
Startups – With the layoffs and consolidation that have affected both the technology and publishing industries in 2009, there are many experienced and talented entrepreneurs currently building new companies. 2010 will be an exciting year for new media companies that will be born from veteran reporters who are founding new blogs and online destinations.
Press Releases -We already mentioned video as a hot trend for 2010, but video is beginning to be a viable alternative to press releases, as we have watched the traditional release evolve in the past few years. In 2010, press releases will turn into multimedia projects. Companies will stop paying for pricey word counts and will invest in supporting videos, charts, logos, and graphics. Some will even eliminate the written words all together and move to a video-only release formats.
As for Engage PR, we expect 2010 to be full of new opportunities. And, we are excited about continuing some of the traditions we created in 2009 like the Cool Tool of the Month blog, video newsletters, and executive video blogs. We will also be launching a new website and our new Brand Health Report service.
What are your predictions are for PR and technology this year? We would love to hear your opinion on what 2010 holds as well.
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