By Stephanie Look
Today, nearly every trade and business press publication has evolved to feature new media content as a part of their online sites. Companies now have the opportunity to integrate video into more traditional PR strategies and capitalize on video sharing sites like YouTube, the third highest ranked search engine topping 100 million viewers per month (Comscore, March 2009). But for companies looking to integrate video into their PR program, it’s important to evaluate the purpose and value the video is going to provide.
Engage PR has worked with long-standing client, Kineto Wireless, to integrate a variety of videos to support messaging around the company and its key business units. The use of video can be leveraged in a variety of ways, such as providing the media and analyst communities with hard-to-reach resources, or can help break down complex technology concepts in a visual way.
Most recently, Kineto announced the launch of their mobile VoIP application, enabling mobile operators to develop a customizable mobile VoIP service to combat the VoIP threat from services like Skype and Vonage. To complement traditional PR efforts around the news, Engage PR also filmed and edited a video showing the media, analysts, and customer prospects how the product works, seen here:
More information on how Engage PR has leveraged the value of video to complement traditional PR efforts, check out our upcoming newsletter. You can also visit the Engage PR YouTube channel to see more of our videos.
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