By Chelsea Irwin
Interview with Kevin Walsh, vice president of marketing for Zeugma Systems
A recent interview with Kevin Walsh covers the ins and outs of entering the world of blogging. According to Walsh, it was a learning experience that started with commenting on articles from writers at key publications like GigaOm and Telephony Online.
“If it’s an article that’s of importance to the company – we need to get in there quickly and comment on it and shape it,” Walsh said. “That’s where Engage PR has been very helpful, because there are dozens of media outlets where these could appear; we need to have a lot of eyeballs that are scanning for these things.”
After this “apprenticeship” with the new media world, Walsh says writers became familiar with his writing style and content, and began to accept contributed pieces from him and other Zeugma executives. Walsh says it has been important to have a broad variety of people at Zeugma blogging and commenting frequently, not just his senior management team.
One common misperception about new media and blogging, Walsh says, is that they provide minimal value to those in the telecom industry because many of their competitors have yet to enter the blogosphere. Walsh says, on the contrary, that it provides him with an excellent outlet to communicate with the investor community, and with his customers.
“Ultimately, the value is our potential customers are becoming aware of Zeugma and our products in a favorable fashion,” Walsh said.
You can also visit the Engage PR YouTube channel to see this video along with additional client and company videos.
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