Jeannette Bitz, who was recently promoted to managing partner, will make a presentation on What Every Start-up Needs to Know about Public Relations to the East Bay Innovation Group (eBIG) on July 13, in Pleasanton. The presentation is designed for start-up companies preparing to launch themselves and their products into the market.
Bitz will discuss how the right PR strategy can help start-ups generate sales by clearly differentiating them from their competitors, communicating the business benefits of their product, and building relationships with the relevant press, bloggers, and analysts. She will lay out the key elements of a successful launch and also look at the changing media landscape and how it is affecting PR today. Real-life examples of PR campaigns for start-ups will illustrate which PR strategies work and which don’t. To learn more go to startup PR.
When and Where:
6:30- 9:00pm July 13, 2009
Four Points Hotel by Sheraton
51521 Hopyard Rd
Pleasanton, CA 94588
To register for this event, visit: register@ebig.org or https://www.123signup.com/register?id=jqybf
Comments