With the move to more online and user-generated content, the importance of building relationships within the blogosphere has proven to benefit clients looking for visibility with the business press. GigaOM, for example, has established a partnership with BusinessWeek, running three weekly columns, two of which focus on green tech and VC news. The Wall Street Journal and The New York Times has also begun to syndicate content with major industry blogs, including GigaOM, CNET, Tech Crunch, Venture Beat, and major trade publications owned by IDG.
Engage PR has always underscored the importance of R in PR – building relationships with reporters allows us, and our clients, to become trusted and ongoing resources. For example, Engage PR client, Kineto Wireless, first began engaging with GigaOM bloggers in 2006 and over time has been seen as a go-to resource for several wireless industry trends and topics GigaOM covers. In March, the mobile community saw the launch of The VoLGA Forum, an industry forum dedicated to helping mobile operators migrate to LTE. Catching GigaOM’s attention, blogger, Stacey Higginbotham, turned to Kineto, a VoLGA Forum member, as a resource for her article—where coverage, in turn, was also featured in The New York Times (“In the Race to LTE, Kineto Talks Up Voice”).
Engage PR has a successful track record for helping clients form relationships with industry influencers and garner coverage in tier one blogs and IDG publications; more recently, this has proven beneficial to influencing the business press, as seen by Engage PR clients on multiple occasions. The Times has run articles that Nominum (“Forget Net Neutrality, ISPs To Serve Up ‘Address Not Found”) and Zeugma (“Zeugma’s SmartMeter and the End of Unlimited Broadband”) originally wrote for GigaOm.
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