It’s important to evaluate how the media landscape is changing across the range of media outlets—from trade press, to business press, to the blogosphere. One thing they all have common is the integration of more visual and multimedia content on their websites. This presents new challenges for tech companies to develop more graphics, charts, and video elements in their marketing materials—resources not found in your traditional whitepaper or press release, circa 2006.
However, understanding this media trend and knowing what resources generate most interest from reporters allows us to create new opportunities versus simply following topics on an edcal.
Slideshows help reporter and publishers increase the number of site clicks—keeping advertisers happy, without taking away from the editorial value. Knowing this, EPR took advantage of this trend and successfully pitched eWEEK an editorial slideshow that would offer...
...their readers best practices from a variety of security experts on how to mitigate insider threats in a down economy.
Pitched as a contributed slideshow the content, layout, and graphics were developed and compiled by EPR from start to finish. The slideshow featured the CEOs and customer resources from two clients in the enterprise security space, ArcSight and ConSentry Networks.
Understand what drives reporter interest in new media
Knowing third-party validation is a key element in successfully pitching the media, EPR also leveraged relationships with client customers, industry analysts, and influential research firms to develop the slideshow’s editorial content.
In result, the eWEEK slideshow highlighted ArcSight and ConSentry Networks’ thought-leadership, featuring their CEOs alongside well-known security experts—including analysts from Current Analysis and Ogren Group, as well as research experts and founders from The Ponemon Institute, The PCI Knowledge Base, and SRI International.
While the media landscape continues to change, there’s no perfect recipe to securing a successful slideshow. But, there are several ways to evaluate which trends and resources can be presented in a visual format. And understanding reporter demands helps us determine which media outlets serve as the best vehicles for communicating that message.
To view the slideshow, visit eWEEK.com: “Security Experts Weigh In: Best Practices in Mitigating the Insider Threat”
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