During the first seven weeks of the New Year I’ve spent quite a bit of time meeting with my clients and prospects. During these discussions, everyone has asked about the state of PR and of our business, especially because the economy shows no signs of recovery. Companies often look to cut PR or eliminate PR entirely in an effort to help the bottom line. A CEO of one of the prospects that I met with a couple of week’s ago asked, “Why should I spend money on PR when I know who my customers are and they know me?” He was right. His business is doing quite well. The company has a mixed product set and one particular solution that is ideal for businesses that need to cut costs. When we dug further, however, it turned out that there was an audience that was not aware of the business. We’re fortunate, since he’s giving us a shot at doing a project for the company to reach this audience.
If you’re evaluating whether to invest in PR, check out this video slideshow with the top five reasons to do so.
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