What are you watching?

By Becky Frost

USA Today Tech Reporter Jon Swartz recently blogged about a rising habit of internet users; video watching. It is clear that YouTube has had a huge effect on how we search the web and how we interact with it. Advertisers are also paying attention to this increasing trend.
eMarketer provides these interesting facts and projections about online video viewers.

Year            Online video viewers      Percent of Internet users    
2007            137.5                            73.6                           
2008            154.2                            80                              
2009            167.5                            84.1                           
2010            176                               85.7                           
2011            183                               86.8                           
2012            190                               88

Year                 Online video ad viewers    Percent  of Internet users   
2007                 111.4                               59.6                           
2008                 129.5                               67.2
2009                 144.1                               72.3                           
2010                 154.9                               75.5                           
2011                 164.7                               78.1                           
2012                 174.8                               80.9 

As PR people, we need to pay attention to this trend. Here at Engage, we recognize the value of evolving ways of communicating and are even using them ourselves. Check out our YouTube channel at http://www.youtube.com/user/EngagePR.