Your Internet

By Becky Frost

How do you take your media? There are staunch Google-ites, Yahoo-centric folks, and those who Ask just about anything.

In a recent Business Technology blog post, Ben Worthen of the Wall Street Journal questioned readers, “Should we just rename the Internet AOMicroGooHoo Corp.?”

With search engines influencing the way people use the Internet, it’s no wonder that Microsoft is so aggressively pursuing Yahoo.  In fact, a recent report from comScore notes that of the 185 million people who visited a website in February, 137 million visited one owned by Yahoo. Google came in second with Microsoft and AOL placing third and fourth, respectively.

This information may seem like a stream of random facts, but it is drastically changing how we PR pros work with the media. Clearly, web portals such as Yahoo and Google are extremely important to our clients, and it’s our job to learn the means to increase our clients’ visibility and placement in them.  Luckily, EPR has a great list of innovative clients who are willing to evolve with the media to make sure the message gets to the right people, the right way.