InsidEPR

Batter Up!

By Allison Kuhn

Members of the Engage PR softball team, Inside Pitch, have dusted off their gloves and cleats and returned to the softball field. Each year, Engage PR participates in a local recreational adult league in Alameda. The 2008 season roster includes a good mix of new players with the returning vets from last season.

We’re now a few games into the season – and sadly without a win. But not too worry…we sure are having one heck of a good time. Not to mention the fact that we’ll always be the best dressed.

At every game, we take each inning in stride. And hope that we’ll hold the opposing team to under five runs (the maximum in an inning) with three solid outs. Needless to say, that doesn’t always happen. But when it does – boy, do we feel good!

So I’ll be sure to keep you posted on our progress. A win is coming soon. I have a good feeling about it.

GO INSIDE PITCH!

Something in the water?

By Kristin Kiltz

With Mother's Day around the corner, I thought what a perfect time to share some good news here at Engage PR! We are very excited that we have two great colleagues expecting their first babies this summer. In a company with just over 20 employees, when two people are pregnant and due within 2 weeks of one another, you have to ask "Is there something in the water?" I'm very excited to have these two colleagues join the world of mommy hood. Right now, moms are the in the minority, so it will be nice to have some more company.

It got me thinking about working moms, their challenges and rewards, how working moms affect their organizations, and so on. Here are some interesting statistics about women in the workplace.

• Companies with women in top jobs see 35 percent higher returns than those without women.
• 74 percent of female executives have a spouse who’s employed full time. 75 percent of male executives have a spouse who’s not employed.
• 26 million - The number of jobs that would become vacant overnight if all moms stopped working tomorrow.
• $476 billion - The amount of money working mothers contribute, as a whole, to U.S. household incomes, according to the U.S. Bureau of Labor Statistics.

Best of luck to our mommies-to-be! We look forward to being a part of your new lives. I'll leave with a great and very true quote: "Of all the rights of women, the greatest is to be a mother."

Going Backward to Move Forward

By Becky Frost

In a strategic meeting this week, a client said something that – combined with something I recently read – led to this post. The client and the EPR team were discussing a few creative opportunities and then moved on to the next topic. Suddenly, the client (who usually likes to power through things) said, “Back up, I have another thought about that.” 

That same day, in my daily reading, I came across a chapter entitled, “Going backward to move forward.” It focused on giving credence to past ideas, experiences, and so forth. It also spoke about pausing and giving ourselves time to really digest and think about what we are doing – thus allowing for time for more ideas to flow and greater creativity.

So, today, take the time to go back, examine ideas that you’ve quickly pushed aside, or lost in the jumble, and see what gems you find. In the words of our great writing director here at Engage, “Too many people kill ideas. Don’t kill your ideas, execute them.”  If you don’t give your ideas a chance, you may never know if they’re good or not.

As we give ourselves time to execute plans and ideas, we allow ourselves to achieve greater success.

Give me a Break

By Jenna Broughton

I can think of lots of reasons why breaks are good. In fact, some of us were so passionate about the topic of breaks that we lobbied for naptime (unsuccessfully I should add).

While this might all seem like the concoction of workers looking to avoid work, studies show that all work and no play may result in a less productive workforce. A recent article reported that 55 percent of employees said that stress made them less productive at work.

The truth is when you are feeling stressed even the simplest task can feel daunting. Sometimes our proximity to an obstacle can make it hard to find clarity. A quick jaunt to Starbucks has often given me perspective on a situation that, at first glance, seemed unmanageable.

In today's always-connected culture, breaks are probably more important than ever. We often go about our day with the goal of whittling down our to-do list, but the road to productivity might best be paved through balance. Taking a step back from work and turning off our Blackberries may ultimately result in more productivity, creative ideas, and can also prevent burnout.

However, until the day comes when workplaces begin instituting naptime, I guess I will just have to settle for Starbucks runs.

Your Internet

By Becky Frost

How do you take your media? There are staunch Google-ites, Yahoo-centric folks, and those who Ask just about anything.

In a recent Business Technology blog post, Ben Worthen of the Wall Street Journal questioned readers, “Should we just rename the Internet AOMicroGooHoo Corp.?”

With search engines influencing the way people use the Internet, it’s no wonder that Microsoft is so aggressively pursuing Yahoo.  In fact, a recent report from comScore notes that of the 185 million people who visited a website in February, 137 million visited one owned by Yahoo. Google came in second with Microsoft and AOL placing third and fourth, respectively.

This information may seem like a stream of random facts, but it is drastically changing how we PR pros work with the media. Clearly, web portals such as Yahoo and Google are extremely important to our clients, and it’s our job to learn the means to increase our clients’ visibility and placement in them.  Luckily, EPR has a great list of innovative clients who are willing to evolve with the media to make sure the message gets to the right people, the right way. 

Musings from the Airport

By Becky Frost

As a frequent flyer, I’ve learned a few tricks to keep me going through the security checkpoints in airports. My lesson came the hard way. A few months ago, I thought I’d masterfully packed for a business trip – I had everything I needed, plus backup clothing options for weather, mood, etc. All this resulted in one very full bag and a laptop carrier doubling as additional luggage. Waiting in the security line, I had to remove my laptop, remove my shoes, remove the special plastic bag filled with anything remotely liquid, and do all of this with many people waiting and the conveyor belt pulling my endless procession of items forward.

I recently took a similar trip, with much better results. I managed to pack the necessities with room to spare, while having everything I needed to take out for the x-ray machine at the ready. As I looked at other travelers struggling to make heads or tails of all the safety requirements, I had a small epiphany. 

It’s not only luggage that gets overpacked.  Seems that these days another thing that has become overpacked is the press release. Some companies cram in so much detail that the message is lost among the words. My advice to any company that is tackling a lengthy announcement: step back and consider what the core of the message is. Use the release to support the message, not to keep adding layers until the message disappears. At the end of the day, he who packs light packs well.

March Madness

By Elan Mualem

With the dust of first two rounds of March Madness beginning to settle, I figure now is a good time to take a look at one of the most exciting times of the year and its impact on the office.    

Like many organizations, we have a March Madness office pool, and like many, we are permeated by the magical air that the tourney brings to the workplace.  However, the productivity debate is on, and the tournament is its unsuspecting target.   

San Diego-based Internet company Websense states that the cost of one $25-an-hour employee surfing the Internet just one hour a week costs a company $4.  According to a poll Information Week took of participants in its bracket pool, 25 percent spent up to one hour—and 33 percent spent two to four hours—watching or following the scores of the games on the first day of play.  If you are a business owner, this should be the cause of some concern for your bottom line.

But, how do we measure this fiscal loss in productivity against the value of team building and boost in company morale?

While the “big dance” may theoretically get in the way of office productivity, all it is really doing is taking the place of other things that employees do to take a break, like getting a cup of coffee or surfing the net.

The good that March Madness does easily outweighs any bad. The best workplaces are those where co-workers get along, work together, and strive for the common good of the company.  If this is something your employers value in an organization, then look no further than March Madness.  On top of promoting teamwork and making the office a fun place to be, having an office pool gives people who might not work together an opportunity to get to know each other and puts everyone on the same playing field (regardless of their seed).

One of the things that I appreciate most about EPR is that the organization values relationships.  It’s about creating the kind of place where people take pride in the quality of their work and where everyone likes to go to every day.  March Madness embodies this standard.   

Going Beyond Your Comfort Zone

By Tracie Cochran

There’s something to be said about graduating from college, moving to an unfamiliar place, and starting a new job all in the same month.  I experienced these exciting changes recently, and since starting with Engage in January, I’m quickly beginning to see the resemblance between changes in life and changes in the world of public relations.

In my university studies, I spent several semesters picking apart public relations case studies and working with classmates to build public relations plans for businesses in the local community.  Professors spent countless hours preparing us for “the real world,” shaping us into the public relations gurus they thought were needed to make the PR world a better place.  We had an idea of what life after college would look like, but college in no way could fully prepare us for our future in the profession.

As much as I thought it wouldn’t be the case, I see a striking resemblance between my own experience and what many seasoned PR professionals are currently experiencing.  No matter how prepared they thought they were, a few years ago no one could have anticipated the age of New Media and the birth of social networking sites and podcasts, the disappearance of traditional reporters, the boost in design staff, the ever-growing field of citizen journalism, and of course, the birth of the blogosphere.  Everyone knows change is inevitable, but who could have foreseen how much these technological advancements would alter our day-to-day lives?

While change is scary, and the unknown can be intimidating, it’s important for personal and professional growth to face changes and challenges head-on.  Many people find comfort in being just that, comfortable.  However, when you settle with just being comfortable, it’s tempting and easy to avoid the challenges that most often lead to growth.  I’m quickly learning that to develop as an individual, both personally and professionally, it’s important to live outside our comfort zone, embrace our changing world, and do everything in our power to keep up with the rapidly changing times.

The Media Doesn’t Lie

By Chelsea Irwin

I recently spent an excessive amount of time compiling an RFP for a new business prospect. After hours of research, writing case studies, and compiling media lists, I starting asking myself, “What really matters when selecting a PR firm?”

As is the case with almost anything in life, I determined that references should be the deciding factor.

The reality is, your PR firm is a direct reflection of your company. As PR professionals, we spend the majority of our time talking to the media about your company. Before you give someone the freedom to speak to reporters, customers, and partners on your company’s behalf, you should look at their reputation in the industry.

In the spirit of avoiding transparent pitches and PR lingo, media references will provide candid feedback about the PR firms and PR people. If you think reporters don’t have opinions on this subject … think again... and again… and again. 

Here’s the kicker… the media is likely your best resource when you want to compare multiple PR firms against each other. If I were the client looking at multiple PR firms, I would simply call my tier-1 industry editors and ask one simple question: rank the following PR firms in order of quality. There’s your answer. And if a specific reporter has never heard of the firm … I think that speaks for itself.

Three Big Cs: Communication, Convergence, and Commoditization

By Stephanie Look

During a recent trip to Napa, two of my friends and I found ourselves looking forward to a short two-day getaway from reality. However, a getaway can be more difficult to achieve than one might think. Within the first 20 minutes of the drive up, we were each connected to a cell phone, BlackBerry, or worse…connected to both devices at once and engaging in text messaging or mobile email. Ironically, this trip away from reality led me to realize how much we truly rely on our mobile devices as a primary method of communication.

All about access
Some say choosing a mobile device is like ordering your morning Starbucks; you’re not just buying a cell phone or a cup of coffee, you’re paying for a sense of self. At Starbucks, you can order a double tall, nonfat, vanilla latte, with foam, no whip; the options are endless. Similarly, service providers today are looking to offer you ways to personalize your mobile device by integrating and giving you access to all of the features that you want and need— Wi-Fi, iTunes, cameras, video, touch screens, email and data services. While I do own the BlackBerry Pearl, I have yet to tack on the data plan; I personally prefer not to be connected to my outlook account at all times, but it is nice to know I have the option down the road.

While mobile device features are endless today, operators are finding the marketing opportunity is in providing better access to those features and services.  Operators will continue to offer competitive services, and establish new ways to leverage fixed mobile convergence services—in simple terms, services that increase coverage at lower costs, and ultimately allow the customer to obtain mobile access anytime, anywhere.

With the widespread availability of mobile devices and voice plans that address specific consumer needs, few people still use a landline outside of the office—and even then they rely on their cell phones as their primary method of voice communication.  In fact, analysts predict U.S. households alone will be at least 30-50 percent wireless in just a few years reflecting similar trends in Europe (San Francisco Chronicle, 2007).

It’s clear the benefits of the personal mobile experience are only increasing.  With the limitless features and mobile device options for the individual consumer, business user, and the family next door, all we really need to look for in a service provider is the best quality coverage for the cheapest rates.  We all want the option of being able to be connected anytime, anywhere. And with every other service provider (here and here) offering unlimited voice plans to maintain subscriber loyalty, voice has officially become a commodity.

To Blog or Not To Blog

By Neila Matheny

Recently, fellow PR professional Brian Solis of PR 2.0 commented on whether PR agencies should blog about clients or not.  Spurred on by a discussion between a client and its PR agency, which refused to blog about the client, Brian touched on the impact the blogosphere has had on PR and the various debates the new medium brings into agencies.

So, why not blog about your clients?  Wanting to be invisible and not wanting to hurt relationships with the press and clients were mentioned as some of the agency’s reasons not to blog.  Personally, I don’t know how to go about being invisible while building relationships at the same time.  I think the whole idea is not to be invisible.  Our relationships with the media shouldn’t be built on invisibility but rather on being a known resource.  Sometimes being a resource is a direct result of what our client can offer, but it is also about a relationship that has been built over time.  If we were invisible, how could we build relationships?

Brian also brings up a good point about social media, particularly blogs, being an unknown for PR agencies.  He says “Some get it. Some don't. Others are learning. The point is that we can all contribute to and learn from this conversation in order to apply relevant principles and lessons-learned to our individual communications strategies."

I couldn’t agree more.  We are all still learning.  Sometimes blogging can seem unnatural, but learning about it can only help us as an agency and as individuals, and it can serve to benefit of our clients.  I am definitely in the early learning stages of the blogosphere and feel much more like an observer than a participant.  However, one of my favorite moments in my three years here happened when I blogged about the adventures my client and I had on media tour, and he called me to comment on my blog entry.

I’m going to keep feeling out this blogging world and keep on learning as I go.  And as long as my clients are up for it, I’ll keep on blogging about them.

When Bigger Isn't Better

By Erin Boyd

At some point in your career, you need to decide what type of company you want to work for.  The questions are simple: large or small; multi-national, national, or local?  For some, like me, the answers are equally simple.

A few weeks ago I found myself in a debate with a friend over these very questions.  He took the position of large and multi-national, while I took small and local.  While he did make some valid arguments, I couldn’t help but think “he just doesn’t know any better.”  I, of course, do. 

During the debate, my friend and I had much to compare.  For example, both our employers stress the importance of interaction with senior-level executives.  But at his company, the interactions are few and far between, and employees are encouraged to prepare “elevator speeches” should they ever find themselves in the elevator with one of the elusive executives.  At EPR, every employee knows the senior staff, and most work directly with one or more of them on a daily basis.

Not only does working with far more experienced people increase my confidence as a junior staffer, I am mentored on a daily basis.  I can learn how senior staff have grown their careers, experience how they lead client accounts, ask them about their personal successes and hardships when they were in positions similar to my own.  It is one of the incredible benefits of working for a smaller company that I could not give up.

When I asked my friend if his clients knew who he was, or what he did, he was forced to admit “probably not.”  At EPR, mine do. The philosophy here is that colleagues at every level add value to the team dynamic, and as a result, our clients recognize everyone who works on their accounts, from supervisor to intern.  At other companies, and certainly at other PR agencies, this type of visibility is not as strongly encouraged as it is at Engage PR. 

Because I interact directly with my clients, I learn how they manage their businesses, what their priorities are, and how they determine success.  Instead of just doing tasks without any background, I understand the “why” of what I do. This first-hand knowledge allows me and my colleagues to do the job better and get results for the client. 

And if I ever have questions about the “how” of doing something, the founder’s office is right around the corner, and her door is always open.

Country living – Big City Technology

By Allison Kuhn

Some of the greatest stories come from the most remote, rural of places. In working on a case study for my client Calix (www.calix.com), I was introduced to one of its customers, BEK Communications, (www.bektel.com). BEK is a service provider in south-central North Dakota that serves 5,700 customers and has about 6,500 access lines. BEK’s customers spread across a region that covers nearly 5,400 square miles, and many live in towns of only a few hundred people. The larger towns have populations of only 700 to 1,000.

We are talking small town living.

But don’t think that BEK is providing its customers with anything short of the most innovative and next-generation technologies. This rural service provider is currently deploying a fiber build-out for its customers that will offer the best of high-speed broadband and IPTV services. BEK Communications is providing the same services to its customers that a large service provider might to its metropolitan city customers. Thanks, BEK, for giving everyone (even in the most remote of places) the opportunity to watch last month’s Super Bowl on HD TV, shop online, and DVR their favorite soap operas while busy at work.

To read more on BEK and its story, check out the article in the January issue of Broadband Properties: http://www.broadbandproperties.com/2008issues/january08/Jan_IndTelcos.pdf

You Get What You Need

By Becky Frost

Years ago, I sat in on a messaging meeting with a new client. The high-tech company offered an enterprise software solution, yet when asked what their biggest media goal was, the CEO and the vice president of marketing both said, “We want to be on the cover of Rolling Stone.”

Yep, that was their idea of PR – to get their fledgling tech company on the cover of a national music/pop-culture-focused magazine. Granted, that would have increased their cool factor immensely, but when it came down to brass tacks, Rolling Stone didn’t target the right audience for their PR needs.

In setting and managing client expectations, sometimes it’s best to reference the words of Mr. Mick Jagger “You can’t always get what you want, but if you try sometimes, you just might find you get what you need.”

As PR professionals, one of the most important aspects of our job is to help clients set and achieve goals that will benefit their business. Give us challenges, we can take them. Tackle the Wall Street Journal? Sure, we’ll map a way to get to the right reporter, get everything we need together on our side, and we’ll get there when the timing is right.

When clients work together with PR to define expectations that will help their bottom line, PR can be quite successful at getting them what they need.

What constitutes bad PR? Let me count the ways…

By Johnny Truong

“The following is just the last month’s list of people and companies who have been added to my Outlook blocked list. All of them have sent me something inappropriate at some point in the past 30 days. Many of them sent press releases; others just added me to a distribution list without asking. If their address gets harvested by a spammer by being published here, so be it – turnabout is fair play.” – Chris Anderson, Editor-in-Chief, Wired Magazine

That’s definitely a list you wouldn’t want to be on if you’re in this industry.

PR is all about people, relationships, and adding value. The industry shouldn’t forget that media relations should never be just about pitching, messaging, and sending press releases. It’s about symbiotic relationships, mutual participation, engaging in conversations, and most important, understanding what you’re talking about and why it matters to the person you’re speaking to.

Below is a list of PR do’s and don’ts in regard to clients and the media that we here at Engage PR value and respect:

Do:

• Respect the media’s and analysts’ time – gauge their availability before attempting to monopolize their next few minutes
• Research – know who you’re speaking to before you attempt to contact them. Are they the right beat reporter at the publication?
• Deliver what you promised, when you promised it – set feasible expectations when you say you’re going to get something to someone
• Establish healthy relationships with clients and the media – not all conversations have to be about press releases and messaging
• Be a resource to your contacts – prove to them you’re there to help them do their job, as they are there to help us with ours

Don’t:

• Be too aggressive – no means no!
• Contact multiple reporters at the same publication to reach someone – just because you can’t reach a certain reporter doesn’t entitle you to hunt them down through their colleagues
• Call during deadline – for weekly publications, deadlines are usually Wednesdays or Thursdays. For monthly publications, deadlines are usually in the third week
• Over- or underestimate the reporters’ knowledge – do a little research to gauge their expertise in the particular space
• Get wasted at an industry event – no commentary needed for this bullet…I hope…

I’m sure there are more PR do’s and don’ts, but abide to these and you will, I hope, stay off Anderson’s list of bad PR people.

Sortin’ It Out!

By Allison Kuhn

At the end of last year, the Engage PR team’s Q4 community service project took us back to the Alameda County Food Bank, located in Oakland. EPR helped out at the food bank in Q2 2007 and had such a good time the first go-around that we decided to try it again.

I must be honest here – our first trip to the food bank was interesting. We broke the team up into two shifts, and after the shifts were done, the entire agency fought for the title of ‘worst food sorted.’ It was a close call between crates of fresh cabbage and boxes of frozen egg rolls. You decide. I was on the cabbage team, and let me tell you it took me quite some time before I felt comfortable eating cabbage again. It’s just hard after sorting tons cabbage for hours on end.

Nonetheless, the experience of helping out at the food bank is always fun.  Our most recent trip was different from the first. We had to sort through barrels and barrels of donated, non-perishable food, which we packaged into boxes that were later distributed to families for the holidays. This was such a blast! We had such a good time – everyone should give it a shot.

The Alameda County Food Bank is a wonderful organization, and it is always looking for volunteers. If you live in the area, please feel free to visit the following Web site and learn more about volunteer opportunities: http://www.accfb.org/volunteer.html

I know that I’ll be returning to the Alameda County Food Bank soon and sortin’ it out! Again.

Pure Winter Fun

By Molly Miller

I broke into this winter’s ski season at Whitefish Mountain Resort in Whitefish, Montana, forever known to locals as Big Mountain. This marks my tenth year of skiing at Big Mountain, and I hope my inaugural outing of the season is a portent of more good ski days to come. 

Seven inches of fresh powder and two brand-new high-speed quads greeted me and my sister as we reached the mountain around noon.  (I’m over my days of “first one on and last one off the lift” attitudes and ski more for pleasure than performance.)  As is typical here, there were virtually no lift lines, even though it was Sunday and only the second weekend the resort has been open this year.  I demoed some Rossignol 160s that sliced through the soft powder like a knife in warm butter but held their edge soundly through every turn.  Though my technique was rusty at first, by the third or fourth run I was able to disengage my mind and just fall into a rhythm of muscle memory.  The rest of the day was pure pleasure.

We stuck to the lower slopes initially, which are just steep and long enough to pick up some good speed but are wide enough to let you take it easy if you feel like moseying.  After lunch, we headed to the top of the mountain and off to the backside.  Here the runs cut though the woods and over varied terrain, taking their time reaching the lift below.  It’s so quiet and still back there, it’s like skiing in a dream.  As the lift returned us to the mountaintop, the afternoon sun burst out to reveal the massive peaks of Glacier Park to the North and East and the broad Flathead Valley extending southward to Flathead Lake, the largest freshwater lake in the West (even bigger in circumference than Lake Tahoe, but not as deep).  As we took Big Ravine downhill—a “thigh burner” of a relentless descent from the crest—we gazed the beauty of Whitefish Lake shimmering below.

For the last run of the day, we circumnavigated the resort on an easy and very fun trail called Home Again, which winds through the woods, crosses two roads on bridges, snakes through tunnels, and finally ends up at the day lodge at the base.  As I pulled off my boots, I had that wonderful mixed feeling of exhilaration and exhaustion—telltale signs of a satisfying ski day.

The Differences in Working with Traditional Media and Bloggers

By Kristin Kiltz

We had the pleasure of having Jon Greer, past journalist, media-training specialist at MediaBridge, and avid blogger at BNET, come to Engage PR for a training session on “How to work with traditional media versus bloggers.” He had us go through an exercise of noting how we work with these two media and what drives them.

Here are some key things to note about traditional media:

• They have limited space to work with
• They have to follow a code of ethics. All data needs to be factually proofed
• It’s important that their stories are objective
• Their audience is well defined

Bloggers operate quite differently:

• They don’t want to be pitched; you must create a dialogue by commenting on their blogs
• There is an opportunity for multiple opinions to be heard
• While people like Tim O’Reilly try to urge bloggers to agree to a Blogging Code of Conduct, it’s not mandated; it’s up to each individual blogger to decide whether to follow the code
• Bloggers want “link love”–other bloggers linking back to their stories

So what do these things tell us? You can’t work with traditional media the same way you work with bloggers. If you do, you will not be successful in getting your message out. As we have always said in PR, know your audience, how they like to work, and what hot buttons to avoid. If you treat everyone the same, you can guarantee you will have no results to deliver to your clients.

Setting Expectations

By Gail Farrell

An article on BNET, “How to Stop the Revolving Door at PR Agencies” by Catching Flack’s Jon Greer, commenting on a survey about employee turnover by StevensGouldPincus, caught my eye recently.  SGP offered some suggestions on how to remedy the situation, and Greer added a few more of his own.  The suggestions are all good, but perhaps didn’t go far enough.  I was stopped in my tracks by Greer’s comment that low-paid staffers are expected to produce media miracles for clients—like get the front page of USA Today’s Life section.

This isn’t the kind of problem that can be solved by increasing lower-level salaries or doing more training.  This is a problem of setting appropriate client expectations.  No one in PR can ever guarantee a client that its story will lead a section, land on the cover, or be front-page news.  No one in PR controls the press. Editors make the final decision as to what to stories to cover (or not to cover) and where to place them, after reviewing the totality of the news and its relative importance to their audience. Yes, we try our best to get the very best coverage, but in the end it’s not our call.

I once worked at an agency whose president, I was told after I left the place in disgust, had promised a large construction company the front page of a national news magazine!  People like this do the PR business no favors.  But clients also may have outsized expectations for their PR programs.  The best PR agencies work with their clients to set realistic expectations about what PR can and can’t do.  A small client introducing a new niche product will not get the coverage of a large competitor introducing a category-breaking product.  But a PR agency can come up with an aggressive PR plan designed to put that small new client on the map.

And the best PR agencies don’t throw inexperienced, low-paid newbies to the wolves, expecting them to score big when they’ve never even spoken to a reporter before.  The best agencies make sure that the person pitching the story has the knowledge of the client, the training, the experience, and the relationships with the press that will help produce the best possible outcome—whether it’s the cover of Time or a positive story in Network World—even if they can’t guarantee that outcome.   

Congratulations Jeannette!

Engage PR named Jeannette Bitz a partner in the company today! You can view further details at the San Jose Mercury News.